Bring up a windows app like PLSQL DEV or TOAD

Bring up a windows app like PLSQL DEV or TOAD

Hi,

I've been engaged to login to an application with PMP like PLSQL DEVELOPER without copy-pasting the password. 
I haven't found any way to call an app from PMP. I added plsqldev.exe to windows path and I am enable to bring it up from cmd : 
plsqldev.exe userid=%ACCOUN_NAME%/%PASSWORD%@%DNS_NAME%

Now I don't know how I can define it as a resource. 
attached you may find some screen shots which explain what I've done so far. 

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